Publishing Overview
On The Road magazine has been in existence for 18 years. It is the principal media asset of On The Road Publishing Pty Ltd.
Written by travellers for travellers, our monthly flagship is regarded as one of the most informative RV touring magazine in the country.
The magazine’s focus is on destination activity combined with appropriate product and equipment reviews.
Our unique mix of travel and destination features from a team of talented contributors makes each and every issue a true inspiration and guide to those keen to discover the RV way of life and this great country of ours.
2012 saw the launch of our second media product, Guide to Free Campsites.
This annual publication has become a tremendously popular title with all of the first 3 editions, (2012, 13,& 14) having sold out.
Early 2015 saw the fourth edition go on sale and we are confident of its continued success.
Our latest media asset is the digital e-magazine titled ‘OTR-e’.
This new digital product is a unique, stand-alone magazine with original content and utilising the latest technology with additional photography, video and web links – providing measurable results and an ideal fit for your web marketing strategy.
Together with On The Road magazine they form a powerful partnership giving advertisers the best possible platforms and exposure in both traditional print and digital media.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text css_animation=””]
Editorial Content
On The Road magazine
On The Road magazine is published monthly with an editorial focus on the RV lifestyle market.
Written by travellers for travellers, our destination features offer a unique point of difference over our competitors.
Gain exposure to a targeted audience for your new products through our Good Gear On The Go and Under Review sections.
Our Off The Road section is proving extremely popular with our readers, with its own cover and unique targeted 4WD content including destinations and weekend escapes.
A host of regular features such as Campsite Reviews, Cooking, OzTrek Series and “How To” stories combined with a highly targeted Australian traveler market, make On The Road magazine a smart investment for your advertising dollars.
Guide To Free Campsites
Free campsite listings and campsite reviews written by our team of experienced contributors.
The 4th edition style and content is based on its predecessors.
Including detailed maps and GPS co-ordinates this guide is a ‘must-have’ for RV enthusiasts looking to go bush.
New in 2015 is the inclusion of low cost camping options which further enhance the value of the publication to our touring audience.
Total listings in the 4th edition exceed 1,400 with the publication size in excess of 350 pages, printed on quality stock.
Online Website Advertising
Our brand new website is packed full of articles and information for Australian travellers.
With over 60% of people now accessing websites through their mobile devices, and Google Search now penalising any website that is not ‘mobile friendly’, the On The Road website is built on a fully MOBILE RESPONSIVE platform.
This means your message can be easily read from either a desktop, laptop, iPad or any Smart Phone.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” el_id=””][vc_column width=”1/1″][vc_column_text]
OTR-e mag
Our new digital magazine, OTR-e, has the twin goals of both exciting and educating new & existing RV travellers.
Like its sister print publication it includes reviews and product testing. The new digital format providing a huge enhancement of the information displayed with multiple photograph galleries, video streaming and web links to advertisers, product manufacturers and their retail networks.
This truly interactive process allows readers to gain a complete picture of the featured product.
In addition readers will be enticed with articles on a range of destinations, treks and festivals. Unlike the magazine, these are snapshots rich in pictorial coverage with appropriate links and fact boxes.
Other activities covered in the new OTR-e include cooking, fishing and off road options.
Given the shorter deadlines and lead times the e-magazine will have a strong focus on up-coming events and current attractions across Australia.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text css_animation=””]
Circulation
On The Road
Circulation 14,000
Subscriptions: 52%
Newsagents & Direct Sales: 48%
Guide To Free Campsites : 26,000
Newsagents : 46%
BCF/Anaconda/Rays/Other Outdoor Stores : 42%
Direct Sales/Shows : 12%
OTR-e mag
Commencing database : 18,400+ and will be growing quickly due to marketing initiatives, social media, competitions, print and web promotions
Age & Gender
Male – 58%
Female – 42%
31% are aged 60+
27% are aged 50 – 59
18% are aged 40 – 49
14% are aged 30 – 39
Interests
10% are under under 29 Primary Travel Interests 32% – exploring
25% – fishing
18% – 4 wheel drive touring
10% – socialising
9% – history
6% – prospecting
Travel
41% own a caravan
20% own a camper trailer
14% own a tent
10% own a camper van
8% own a motorhome
7% own a roof top/slide-on Vehicle Owned
85% – 4WD
15% – Other
Promotions & Marketing
On The Road Publishing exhibits at most major caravan and camping shows around Australia each year.
Not only do we find our presence at these shows is a support for the industry in which we operate, it also allows us to have direct feedback and communication with our readers.
This feedback proves invaluable in planning our on-going strategy for our publications.
We run competitions at shows, through social media and our print and digital products.
Proposed Attended Events for 2015
- Melbourne Caravan & Camping Touring Supershow
- SA Caravan & Camping Show
- Perth Caravan & Camping Touring Supershow
- Brisbane 4X4 & Outdoors Show
- NSW Caravan, Camping, RV & Holiday Supershow
- Explore Australia Expo
- QLD Caravan and Camping Show
- Border RV & Camping Expo
- Sandown Leisurefest
- Sydney 4WD Adventure Show
- Bendigo Caravan & Camping Leisurefest
Rowan Wyeth
0429 063 961
Ph : (03) 9769 0999
rowan (@) ontheroad.com.au[/vc_cta][/vc_column][/vc_row]
Leave a Reply